Professional Experience

Massachusetts Rehabilitation Commission                                                              July 2021 – July 2024

Digital Communications Coordinator

• Along with the Director of Communications, managed rebrand of state agency
• Developed strategy and implemented intranet for agency staff
• Collaborated with marketing agency to conduct research, review design, and update agency language
• Led the strategy for updating the external website and internal intranet to include new brand language, imagery, and tone
• Researched and presented digital analytic reports on website and social media traffic.
• Managed weekly agency newsletter that was delivered to 900 staff members. Including drafting a letter from the Commissioner of the agency.
• Designed and edited all external agency emails
• Oversaw all social media accounts and was able to grow audience growth across each platform
• Wrote feature stories that were showcased on the agency’s external and internal pages
• Researched, wrote, and edited content for the agency’s annual report
• Produced agency videos that were shared for internal and external audience
• Partnered with colleagues cross-divisionally to produce flyers, pitch story ideas, and edit PowerPoint for clarity and stay true to brand guidelines
• Acted as a supervisor for team members and Communication interns in content writing, video production, and social media strategy
• Presented to colleagues via Zoom and at in-person events 
• Represented the agency at live events with our employer partners and individuals we serve
• Managed invoice payments to vendors in a timely manner

J Jill – E-Commerce Operations, Quincy, MA                                                Feb 2019 – July 2021 

Web Content Management Specialist

• Communicated/coordinated flow of data between multiple stakeholders across Marketing, E-commerce, and Merchandising to ensure availability of all product sorts for consumers
• Ensured all promotions are active, responsive, and feature correct customer-facing language to ensure seamless customer experience, with the greatest focus on the website due to the COVID-19 pandemic
• Managed flawless execution to mitigate negative marketing and financial pressures
• Balanced production schedule for monthly launches to ensure timely and accurate web content updates 
• Developed a streamlined process for updating web content, cutting production time in half 

Facing Cancer Together, Newton Highlands, MA                                                              Oct 2018 – Aug 2019

Web Content Supervisor

• Developed and implemented social media strategy on Facebook and Twitter to drive audiences to our website and to attend events
• Managed Facebook marketing campaign focused on increasing attendance at fundraising events
• Updated website with new information regarding events, new board members, and blogs
• Communicated with users through social media to educate and answer inquiries

GateHouse Media NE / Wicked Local Media Solutions, Randolph, MA Oct 2014 – Sep 2018

Content Marketing Manager

• Created 400+ pieces of digital content to promote Wicked Local Media Solutions and their products for blog and email publication
• Regularly deployed content to business customers using the HubSpot content management system
• Grew Facebook and Twitter pages from 100 total followers to 500 and 700 followers, respectively 
• Managed all aspects of social media marketing and advertising campaigns, including writing content, designing images, and managing budget
• Summarized/reported on social media analytics to enable leadership initiative decisions
• Created strategy and social media content for Facebook, Instagram, Twitter, LinkedIn, Periscope
• Developed/deployed quizzes to increase consumer engagement, collect target audience segment data
• Produced informational/promotional digital videos and content for internal and external audiences

Emmanuel College, Boston, MA     Apr 2011 – Jul 2014

Online Content Specialist   

• Developed content strategy for Twitter, Facebook, LinkedIn, and Instagram to engage students, alumni, and parents
• Learned unique needs of Catholic college and ensured the incorporation of mission into all content
• Produced 100+ videos showcasing academics, athletics, student life, and lectures, enhancing story content shared across digital platforms; coached faculty and staff through talking points, ensuring natural cadence and information accuracy
• Edited and published website content to maintain accurate and current information 
• Managed online calendar to ensure department alignment on strategy
• Authored weekly publication highlighting news, announcements, and events for students, staff, faculty

GateHouse Media NE / WickedLocal.com, Needham, MA Aug 2006 – Apr 2011

Associate Online Producer/Digital Media Specialist                                                         

• Recognized as the go-to person for all digital content creation
• Served as a resource to incorporate videos into reporters’ stories
• Planned and implemented social media strategies focused on engaging the audience
• Created best practices for Facebook, Twitter, Foursquare and Tumblr

• Reviewed website content and curated 150+ blogs
• Produced video blogs for local and national syndication for GateHouse Media websites

Education

Bachelor of Arts in Communication

University of Massachusetts – Amherst, Amherst, MA

Skills & Strengths

Extensive experience across multiple marketing, communications, platforms, and digital tools.

Adobe Premiere Pro Adobe Photoshop Adobe Audition Adobe InDesign HootsuiteConstant Contact X (Formerly known as Twitter)

Final Cut Pro iMovieWindows Movie Maker HubSpot HTML/CSS Canva Google Analytics Tik Tok

Ingenuix WordPress Drupal Podcast Production Microsoft Office Suite Microsoft Sharepoint Meta/Facebook/Instagram