Resume

Professional Summary

Strategic communications and marketing leader with 15+ years of experience in education, nonprofit, and mission-driven organizations. Proven success in developing and executing integrated marketing strategies that increase visibility, drive engagement, strengthen institutional brands, and support enrollment and advancement goals. Skilled in storytelling, digital content strategy, video production, and team leadership, with a strong focus on aligning communications with organizational mission and values.


Core Competencies

  • Integrated Marketing & Communications Strategy
  • Brand Management & Institutional Storytelling
  • Digital Content, Social Media, and Website Management
  • Video Production & Multimedia Storytelling
  • Media Relations & Public Affairs
  • Internal and External Communications
  • Team Leadership & Staff Development
  • Analytics & Performance Measurement
  • Event Marketing & Campaign Management
  • Stakeholder Engagement & Community Relations

Professional Experience

Newport YMCA – Newport, RI
Membership Services Representative | Aug 2025 – Present

  • Assist members and prospective members at the front desk with enrollment, account questions, and general support.
  • Help individuals and families become YMCA members and understand programs, services, and benefits.
  • Resolve membership issues with patience, accuracy, and a customer-first approach.
  • Support the YMCA’s mission by creating a welcoming, inclusive environment for people of all ages and backgrounds.
  • Handle payments, scheduling questions, and member communications using computer-based systems.
  • Work collaboratively with staff to ensure smooth daily operations and positive member experiences.

BAE Consulting – Branding, Accessibility, Events
Owner | Jan 2025 – Present

  • Support organizations with communications coordination, content development, and social media execution.
  • Write and edit blog posts, social media content, newsletters, and website copy aligned with brand voice.
  • Assist with paid and organic social media campaigns, tracking engagement metrics and preparing performance summaries.
  • Collaborate with clients and designers to execute integrated communications initiatives.

MassAbility (formerly Massachusetts Rehabilitation Commission) – Boston, MA
Digital Communications Coordinator | July 2021 – July 2024

  • Led organization-wide rebranding initiative and aligned messaging with strategic priorities.
  • Developed digital campaigns, video content, impact stories, and annual reports to support outreach and fundraising.
  • Increased social media, email, and website engagement by 40% through integrated content strategy.
  • Supervised and mentored a team of 4 staff and interns in storytelling, visual content, and analytics.
  • Managed department budget and vendor contracts for media production and design.

J.Jill E-Commerce Operations – Quincy, MA
Web Content Management Specialist | Feb 2019 – July 2021

  • Managed digital promotions and website content for 500+ products, collaborating across marketing and IT teams to improve workflow efficiency.

Facing Cancer Together – Newton, MA
Web Content Supervisor | Oct 2018 – Aug 2019

  • Led digital storytelling and campaign strategy to support fundraising and community outreach.
  • Increased event participation by 35% through integrated web, email, and social promotion.
  • Strengthened donor communications through audience-focused content and performance tracking.

GateHouse Media NE / Wicked Local – Needham, MA
Content Marketing Manager | Oct 2014 – Sept 2018

  • Wrote and edited digital content for blogs, websites, newsletters, and social media supporting local media brands and clients.
  • Assisted with PR-style and brand storytelling campaigns across paid, earned, and owned channels.
  • Supported paid social media campaigns and tracked engagement metrics using analytics tools.
  • Partnered with editors, reporters, and sales teams to coordinate content distribution and maintain editorial standards.

Emmanuel College – Boston, MA
Online Content Specialist | April 2011 – July 2014

  • Supported students, faculty, alumni, and staff through clear digital communications and service-oriented content.
  • Collaborated across departments to ensure accurate, timely information delivery.
  • Maintained organized records and digital systems while supporting institutional operations.

GateHouse Media NE / Wicked Local – Needham, MA
Associate Online Producer / Digital Media Specialist | Aug 2006 – April 2011

  • Led video storytelling initiatives across 20+ news sites and trained journalists in multimedia production.

Education

Master of Public Administration (MPA) – Roger Williams University | In Progress, Expected 2027

Bachelor of Arts in Communication – University of Massachusetts Amherst | 1998 – 2002


Technical Skills

Project & Office Tools: Microsoft Office Suite, Trello, cross-platform content distribution

Content & Design: Adobe Creative Suite (Premiere Pro, Audition, InDesign, Photoshop), Canva, Final Cut Pro

Web & CMS: WordPress, Drupal, Ingenuix, HTML/CSS, SEO best practices

Marketing Platforms: HubSpot, Google Analytics, Constant Contact, Hootsuite, Meta Business Suite